Improving AV Sales with Analytics

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Contact us via phone: 888-734-3628 or info@RankYourCo.com

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888-734-3628

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info@rankyourco.com

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659 N. High St. Worthington, OH 43085

SalesPlanCE™

SalesPlanCE™

A Sales Plan for the Custom Electronics Company that wants to Increase Sales and Profitability.

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CONTEXT
It is 2025, Google owns 90% market share of search engines and dominates the digital world, so it's clear we are living in the Age of Google. Google key ranking criteria uses Expertise, Authoritativeness, and Trustworthiness. E-A-T is part of Google’s algorithm and baked into Google’s Search Evaluator Guidelines. Google pushes companies that demonstrate these criteria to the top of search results.


SOLUTION
If you want to increase sales in 2025, incorporate your sales plan into all the digital marketing you produce. Google simply wants to see evidence of your EAT. These are admirable qualities that top dealers already possess, so by providing include it in your sales & marketing plan: content, images and postings, this makes for a natural and authentic fit.


AUTHENTIC
By incorporating Google's EAT criteria in your company sales plan, all your marketing efforts will serve the authentic attributes that you want to be known for, searched for, and are the same qualities that Google ranks you higher in search rankings and clients rate you higher in customer reviews.



SALES GROWTH 
Our SalesPlanCE™ merges your Sales Plan with Google's criteria and our AI analytics tool will rank your current visibility and trust levels and collectively reward Google with the criteria they want! Your VantagePoint™ dashboard will reveal where you're strong, weak, competitive and falling short.

 

The goal of SalesPlanCE™is to tailor all your company profile to amplify your Google profile, while accurately reflecting your brand, elevating your company's ranking and improving consumer trust, resulting in an increase in company sales.

Tactical Steps

Our SalesPlanCE™ leverages the best AI technology to identify and define the most efficient and effective tactical steps.

Website Visibility %
Ranking by Location %
Content Development / Backlinks %
Reputation Management %
PPC

A Sales Strategy in 5 Steps

Sales Plans have 5 Key Steps.

  • Define Company Focus
  • Identify Customers, Competitors & Markets
  • Inventory & Assess Marketing Assets
  • Improve Customer Experience
  • Develop Market Strategy or Game Plan

Define Your Brand

"The Way to Get Started is to Quit Talking and Begin Doing"

- Walt Disney

SalesPlanCE™


Create a no cost, no strings attached, custom electronics company sales plan that wants to combine intel, insights and analytics to create an effective marketing strategy.

By establishing your company goals into the sales plan, you will clarify the best marketing strategies, while bolstering your Google rankings.

SalesPlanCE™ provides clarity and focus for your company marketing plan, and will generate in 2 business days, and for the 10-15 minutes invested, creates an actionable company sales plan.

STEP 1. Define who are you are, what you want to sell, to which customers, where they live and how they can be reached.

The what, who, where and how... these are the most crucial aspects of any Sales Plan. These are internal company decisions and based on your assessment of what products & services you want to sell based on profitabilty, availability, reliability, team expertise, competition and other factors.

In what Service Category do you want to be known as THE expert?

author
DEFINE YOUR BUSINESS
StrategyAI™
author Posted by
Graham Lowe
Define who you are, what you do, and what sets your business apart from competitors. In other words, why buy from you?

Some marketing experts will call this the Unique Value Proposition, or UVP, what’s most important is that you have defined who you are, and what you want to be known for: “fast, responsive and inexpensive TV installation”, or the opposite, “cutting-edge and expensive home theater design & installation."

This Sales Plan is really about  defining the intersection of the products & services that you truly want to sell, intersecting with your company's accomplished areas of Expertise, Authority and Trustworthiness.
FILL OUT FORM 1.a. to the right - Define what sales & services you want to be known for:

  • Identify the top 3 categories you want to be known as the experts for?
  • What combination of product & application do you want to be known as the experts for?
  • Church Sound Systems, Sports Bar Televisions?
  • What top 5 product brands that you want to be found for in your areas expertise?
  • Paradigm, Klipsch, Epson, Sonos, JBL, Marantz etc…
  • Identify what sales & service keywords are you wanting to be known for.

Your company needs to clarify the intersection of the products & services that you truly want to sell, intersecting with your company's accomplished areas of Expertise, Authority and Trustworthiness. The outcome is that your Sales Plan and your Google profile are in alignment and collectively define your brand.
We will run these analytics to provide a VantagePoint™ of your current website, what keywords your site ranks for, to obtain a realistic understanding of your past, current and future market opportunities and challenges.

STEP 2. Identify your ideal customers, your competitors and best towns where you want to dominate.

author
IDENTIFY & ASSESS
StrategyAI™
author Posted by
Graham Lowe
A clear profile of your target audience and a clear understanding of the market opportunities and challenges.

1. Define WHO are your target customers, home owners, builders, architects.
2. Identify WHAT are the websites of your 3 major custom electronic competitors.
3. Define WHERE your target customers are.
Define what sales & services you want to be known for:
  • Form 2.a. Define Customers and customer type.
  • Form 2.b. Define your Competitors business website.
  • Form 2.c. Define Local Markets or towns where you want to dominate.
We will run these analytics to provide a VantagePoint™ of your target audience and a clear understanding of your past, current and future market opportunities and challenges.

STEP 3. Inventory your current sales & marketing tools in use: company website, brochures, trade organizations etc.

author
COMPANY INVENTORY
StrategyAI™
author Posted by
Graham Lowe
Inventory and Asses what sales, marketing and company resources, tools and assocations are currently implemented to increase sales by building greater visibility, alliances and customer confidence & satisfaction.
Define what sales & services you want to be known for:
  • Yes/No - Google tools currently implemented such as Google Maps, Google My Business, Google Search, Google Console, Google Ads.
  • Yes/No - Company community involvement such as store events, trade shows, and local business networks to increase visibility and build relationships with other local builders, craftsman and artisans that advance your Expertise, Authority and Trust, EAT.
  • Yes/No - Company workshops, seminars, or demo events from Manufacturers or Team members to educate potential customers and showcase your expertise
  • Yes/No - Company Email Newsletters sent to existing customers that showcase new products & services, installations or new team members.
  • Yes/No - Company Brochures: Featuring your products, services and and contact information.
  • Yes/No - Company listings on Yelp, Houzz or other.
  • Yes/No - Company Business Cards: paper and/or digital QR.
  • Yes/No - Social Media being used: Facebook, Instagram, YouTube.
An accurate inventory of company resources of sales, marketing, tools and assocations are currently being used to raise company visibility, trust and interest.

STEP 4. We will assess your current sales & marketing performance ranking on Google, where do you rank, in what towns and for what services?

author
COMPANY RANKINGS
StrategyAI™
author Posted by
Graham Lowe
Inventory current online presence and to attract potential customers through digital channels.
Define what sales & services you want to be known for:
  • 3.a. Google Search Rankings and define Keyword Search Terms #1-#5
  • 3.b. Google My Business Analysis (RankYourBusiness)
  • 3.c. Social Media: Facebook & Yelp accounts)
Assessment of where you stand with Google, Google Maps, Google Business Profile and Social Media. This allows you, like a scouting report, that shows where your business stands in prominence versus your competitors. These analytics are based on facts, not fiction.

STEP 5. We assess your current company reputation or trustworthiness on multiple platforms: Google, Facbooks, Yelp etc. 

author
TRUSTWORTHINESS
StrategyAI™
author Posted by
Graham Lowe
Continuously monitor & improve the sales and service processes based on prior customer comments to improve the customer experience and feedback.
Define what sales & services you want to be known for:
  • Implement - a system for collecting feedback after installation, such as follow-up calls or emails to solicit Google or Yelp Reviews where you can diminish bad reviews and increase positive reviews. This is essential to establishing and growing Trustworthiness
  • Reward customers who refer you to others with gift cards to local restaurants, concerts or events
  • Track where your customers came from: website, social media, referrals and identify who are your marketing VIP’s
  • Use customer testimonials, or success stories that build Trustworthiness.
  • Analyze customer feedback to identify areas for improvement in the sales and service processes
A continuously improving sales process that recognizes customer needs, drives reviews, identifying where your sales leads are coming from, increasing brand trust and establishing customer trustworthiness.

Reputation
Control

Have a bad review on Yelp or Google?
Bury that bad review under dozens of positive reviews by steering your happy clients to leave positive reviews on Yelp or Google and diminish the bad review.

You're in control of your reputation using RankYourReputation™. See exactly when and where your customers leave their reviews. 

All of this from one dashboard, your VantagePoint™.

Analytics provide Insights.
Insights provides Strategies.

challenge


challenge

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For more details, visit our pricing page.

StrategyAI includes 6 hours of labor implementing and executing highest ROI tactical steps based on the results of the StrategyAI™.